Wednesday, August 5, 2009

Reggie Beas Performance DJ Bio

Bookings: ReggieBeas@aol.com
Management: N/A

Reggie Beas is one of the rising stars in the performance DJ universe. He has gone from local club DJ, to nationally syndicated radio mixshow DJ, to running successful radio stations in Boston, MA and Dayton, OH. Now he has become one of the most sought after performance DJs.

Reggie Beas rocks parties… period. At 6’5’‘, 235 lbs, he looks like one of the athletes in the VIP rather than the DJ making the VIP jump. He is calm behind the console, but ferocious sounds emanate from the speakers. Reggie flies through hundreds of crowd favorites and future classics throughout the night. Building the energy level with quick mixes, he plays the right song at the right time, bringing it in at exactly the right point to get the audience screaming. Cutting the music to let the crowd sing. Rocking the mic to increase the already insane party vibe. He leads his audience on a musical journey, effortlessly jumping between eras, genres and cultures to create a tapestry of sound that becomes a classic in its own right. Every song is better than the last. Impossible? He’ll show you how it’s done.

His uniqueness as a performance DJ comes from an unparalleled versatility. Hands are in the air when Reggie Beas goes Open Format. He gets the Urban crowd grinding on the dance floor. The old school crowd gets to two-steppin’ and doing the Kid N’ Play in no time. Everyone sings like drunken soccer fans when he drops Funk, Rock, Soul and Disco classics. And the baby powder is flying anytime Reggie takes it to his hometown roots of Chicago and gets deep into his first love, House. Reggie rocks each event in his signature BeasWaxUSA™ style.

“I get really bored playing the same music in the same way all the time. Even when I’m playing at the same club every week, my sets are never even close to the same, but they always work for THAT crowd on THAT night. There are way too many great songs out there for me to be playing the same 150 songs every week. The staffs at the clubs I work for LOVE me, because there are only so many times you can hear Pour Some Sugar On Me, Before I Let Go, Boom Boom Pow, Poison, Dancing Queen, Mirror Dance or Blame It On The Alcohol before you start going insane!”

Reggie Beas is the perfect synthesis of the old school party rocking DJ and the new school performance DJ. He comes from the era where lugging crates of records was a rite of passage; 2 copies of every song was needed to really rock a party; mashups were done LIVE with a cappellas and instrumentals; and turntable tricks were done on turntables, not via effects machines and computers. But he has also grown with the times, mastering Serato Scratch Live and teaching how to become a better DJ by using the program effectively. He creates mashups/blends for the urban community. He has gained raving fans worldwide through his podcasts and live streaming of his performances.

“I started doing my podcasts because I love SO many types of music. Sometimes I just have to do a mix for my personal enjoyment. But once I started posting the mixes, I realized a lot of people have the same tastes as me and appreciate what I do with the music. What’s cool about these mixes is that they find an audience, instead of me making mixes for a particular audience. It’s almost like having my own cluster of radio stations! One of my favorite podcasts is The Lost Classics, because there are so many great songs I’ve forgot that I loved. Another favorite is Leaders Of The Old School, which is all Classic Hip-Hop and R&B from the 80s, 90s & 2000. I even paid homage to legendary program directors Sunny Joe White from Kiss 108 in Boston and Frankie Crocker from WBLS in New York by mixing songs by White artists that crossed over to Urban radio. When I see thousands of downloads and subscribers to my podcasts, I know I’m doing something right!”

Originally from the South Side of Chicago, Reggie Beas grew up listening to the original Hot Mix 5 on WBMX, and his style reflects that upbringing. Hearing Underground Disco, Freestyle, R&B and Imports mixed up with original House recordings, Reggie learned early on how to draw from various sources to create a signature sound. Moving to Boston after being the top DJ during his time at Oberlin College near Cleveland, OH, Reggie quickly became one of the DJs other DJs went to go see, spinning at some of the biggest clubs in New England and headlined many major shows and events. He jumped at the opportunity to spin and host on the legendary WILD-AM in Boston, becoming the last in a stellar line of DJs to spin on the iconic mixshow, TheThunderstorm. He then became the initial hire for the first Black FM station in Boston, Hot 97.7, rising from mixshow DJ/morning show producer to midday host. When Hot 97.7 changed into 97.7 WILD-FM, Reggie was picked to become the program director and afternoon personality for the Urban/Urban AC hybrid, helping lead Radio One to their highest ratings in Boston. Along the way he hooked up with Superadio and supplied over 40 stations around the country with Classic Soul and Old School Hip-Hop and R&B mixes.

After a stint leading Hot 102.9 in Dayton to a #1 ranking, as well as holding down the #1 afternoon show (both for 4 straight quarters, unprecedented in their history), Reggie made a u-turn back to the Bay State. “Once I got back to Boston, I decided to reinvent myself as DJ. Now I already get tons of people blowing me up, telling me how great I am, so I could have sat on my ass and chilled. But I knew how much better I could be, especially after hearing other performance DJs like Kid Capri, DJ Ace, DJ Spider, A-Trak and DJ Riz. It’s kinda like when Tiger Woods revamped his golf swing to make it better, even though he was already the best in the world. But I forgot that I used do performance DJ-styled mixing back in college, similar to Julian ‘Jumpin’ Perez and Bad Boy Bill (both on B96 in Chicago), and I had to slow down when I came to Boston. So ramping back up, especially with Serato, was a layup.”

Reggie Beas is writing the next chapter in a book that has already had a lifetime of twists, curves and bends, adding performance DJ to an already tremendous resume. Since he returned to Boston in late 2008, Reggie has reassumed his role as the hardest working DJ in Boston. He holds down weekly, bi-weekly & monthly residencies at Saint, The Greatest Bar, The Blue Wave and the First Fridays franchise. In addition, he is one of the masterminds behind Kings And Queens Sundays, a roving bi-weekly party that fills a need for upscale, classy lounge events for the Boston Urban community, and gives Reggie the freedom to play deep Funk/Soul classics, New Jack Swing, underground Disco, Neo-Soul, Smooth Hip-Hop, deep House and 90s Hip-Hop Soul to an appreciative audience. He continues to create mixes for his various podcasts found on podOmatic.com. And he continues to move bodies onto dance floors at nightclubs and major events across the country. Stay tuned…

Posted via web from Reggie Beas' BeasWaxUSA

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